Advertising
The Dog Strikes Back
The Dog Strikes Back: 2012 Volkswagen Game Day Commercial (by Volkswagen)
Never Underestimate the Power of a Great Story
Coca-Cola Zero Happy Kingdom
Ad for Coca-Cola Zero, showing how it change your life (or at least your mythical kingdom).
Progresso Soup Commercial
Progresso Soup’s new television ads are a clever twist on the “string can phone.” Within the ad campaign customers get to talk directly to the Progresso Soup kitchen.
Wicked Sick Project
An interesting creative experiment. Buying and reselling a BMX bike for a profit simply by adding more compelling and creative copy. Of course the more compelling copy is based almost entirely on fabrications about the history of the bike. I think it’s pretty obvious that the copy is all is good fun and not meant to be taken seriously.
I have mostly done stunts on this bike since forever. Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the maxxxx.
Basically if you buy this bike you will instantly become a member to every club that was ever invented, worldwide, because you will be awesome.
Also provided is a list of stunts completed on this bike (again obviously fabricated) that implies that all you have to do is buy the bike and you’ll be doing the same tricks the very same day. It’s hard for me to believe anyone would take this ad at face value, and not pure fun, but I’m sure some people will complain that this experiment is purely an example of false advertising.
The Wicked Sick Project – by the creative team at George Patterson Y&R. Does creativity make a difference? These guys bought a bmx on ebay and relisted it with some creativity and it sold for 5 times the purchase price catching everyone’s attention in the process!!
The Creative Process
This is a great video that I stumbled across a while back, but for some reason never posted. A hilarious view of how the creative process can go wrong.
What if there were no stop signs and a major corporation was charged with inventing one?